2021 Vacation Rental Women’s Summit Agenda

Wednesday, December 1st

10:00 AM – 11:00 AM Welcome and Opening Keynote: Velvet Machete Leadership: The Confident, Compassionate Path to Personal Power with Amber Hurdle (Grand Ballroom)
11:00 AM – 12:00 AM Vacation Rental Women’s Summit Spirit of New Orleans Brunch Sponsored by Barefoot Technologies (Grand Ballroom)
 Lafayette East   Lafayette West   Audubon   La Salle   Orleans   Acadia 
12:15 PM - 1:00 PM Leadership Propels Employee Engagement and Retention with Sue Jones Career Paths of the Industry's Most Successful Tech Executives with Julie Brinkman, Jennifer Hsieh, Vered Raviv-Schwarz, Margot Schmorak, and moderated by Rebecca Chapman Resilience Sprinkled with Self-Care with Ali Cammelletti The Gold in Vacation Rentals: Increase Profits with Amenities and Design with Elizabeth Carson Ellington Creating Safe and Enjoyable Guest Experiences with Susie Cross and Monica Snyder Social Media Success Framework with Jodi Bourne
1:15 PM – 2:00 PM 2021 State of the Vacation Rental Industry (ADR, RevPAR, Booking Window, LOS, and Channel Performance) with Key Data's Melanie Brown The Complete Guest Experience with Brittany Blackman, Karen Bobe, Sarah Bradford, Alex Husner, Lauren Madewell, and moderated by Adrienne Clark and Anne Toal How to Spot Sex Trafficking in Your Home Rental(s) with Margaret Cascio and Michelle Marquis Long-Term Value Building for Executives: Building Value in Your Business to Accomplish Long-Term Goals and Exit Strategies with Wells Fargo's Tracey Gillespie Workshop: Evolution of Hiring and the Workplace with Sue Jones Revenue Management, More Than Just Pricing with Desiree Garcia
2:00 PM – 3:00 PM VRWS Signature High Tea Sponsored by TruPlace, Changing Guest Perceptions, Behaviors, and Expectations for Private Home Rentals with Jennifer Hsieh, Vice President, Homes & Villas by Marriott International (Grand Ballroom)
3:15 PM - 4:00 PM Homeowners Who Love You Don't Leave You with Sarah Bradford An Honest Look at Work-Life Balance with Kerrie Racicot-Baitx, Brittany Blackman, Ashley Kubiszyn, Tyann Marcink, and moderated by Koryn Okey Author Dr. Emily Nagoski Discusses Her New York Times Bestselling Book, Come As You Are Getting to the Big Leagues: Short-Term Rental vs Hotel Revenue Management with Deena Sewihy Seven Best Practices for Increasing Direct Bookings with Debi Steigerwald Group Therapy & Bourbon: Sharing and Learning from Tackling Our Craziest Guest Experiences with Amber Harris and Amanda Martins
4:15 PM – 5:00 PM The Magic Fairy Dust of Guest Loyalty with Tyann Marcink Hammond How to Successfully Pursue New Homeowners with Sarah Bradford, Jennifer Frankenstein-Harris, Annee Martin, and Sharon Walker Impact of Violence and Abuse on Professional Women and the Workplace with Sue Jones, and Tammi Sims Making 2022 Another Growth Year is Going to Take GRIT with Michelle Marquis How to Capture Additional Income from Each Booking with Shauna Simmonds Open-Forum Vendor Workshop with April Burns, Koryn Okey, and Dawn Yeskulsky
5:30 PM – 7:30 PM 80s Cocktail Party Sponsored by Red Sky Travel Insurance, Red Fish Grill


Thursday, December 2nd

8:00 AM – 9:00 AM French Quarter Breakfast Sponsored by Safely (Grand Ballroom)
9:00 AM – 10:00 AM 2022 Vacation Rental Ecosystem: How Funded Startups, PE Rollups, SPACs and Independents Fit Together to Make Up This Crazy Industry with Jen Ford, Kimberly Lang, Margot Schmorak, and Moderated by Amy Hinote
 Lafayette East   Lafayette West   Audubon   La Salle   Orleans   Acadia 
10:15 AM - 11:00 AM Exclusive First Look: Findings from Rent Responsibly’s 2022 State of the STR Community Report with Alexa Nota Sold! When and How to Sell Your Baby with Jennifer Frankenstein-Harris and Michelle Hodges Create a Powerful Brand: Lead & Grow a Passionate Business Following with Amber Hurdle Self-Hypnosis for Everything: A Guide to Getting Your Life Under Control with Heather Bayer Using Virtual Tours to Stand Out and Win Inventory with Ashley Kraft and Rebecca Lombardo 2022 Ecosystem Session Follow Up and Q&A with Jen Ford, Kimberly Lang, Margot Schmorak, and Amy Hinote
11:15 AM – 12:00 PM Rise of “Voice” within the Hospitality Industry with Amazon's Dana Alia A League of Their Own: Polish through Professionalization with Brandy Canaley, Violet Carlsberg, Ashley Kubiszyn, Joy Ritter, and moderated by Jinnie Templin From "Hot Mess" to Less Stress: 5 Tips for Self-Care and Personal Growth with Lynell Eaddy Gordon Career Growth: Navigating Jobs, Life, and Personal Passions with Margot Schmorak Diversity, Equity, and Inclusion (DEI) Brainstorming Workshop with April Burns, Carole Sharoff, Resha Shroff, and Michelle Williams Making the Most of Vacation Rental Insurance with Rhonda Abedsalam, Tracy Cappel, and Shannon MacPeek
12:00 PM – 1:00 PM Big Easy Luncheon and 2021 VRWS Pioneer Awards Sponsored by Vacasa (Grand Ballroom)
1:00 PM – 2:00 PM Keynote: Burnout: The Secret to Completing the Stress Cycle with New York Times Bestselling Authors Drs Amelia and Emily Nagoski
2:00 PM – 2:30 PM 2021 Pioneer Awards Reception and Book Signing Sponsored by TravelNet Solutions (2nd Level Foyer)
2:30 PM - 3:15 PM The Three Ps of Brand Standards: People, Process, and Promise with Koryn Okey Combating Harmful Vacation Rental Regulations in Leisure Destinations with Sarah Bradford, Tiffany Edwards, Amy Gaster, Claire Reiswerg, and Lee Zeller Burnout Keynote Q&A with Drs. Amelia and Emily Nagoski Fundamental Shifts Shaping the Digital Marketing Landscape with Vanessa Humes Recognition: The Key to Success in Business and in Life with Audrey Leeds Miller Tips to improve Housekeeping Productivity with Rocio Lane
3:25 PM - 4:10 PM Navigating Negative Reviews with Jennifer Frankenstein-Harris and Ashley Kubiszyn Be the Change: Channel Your Passion for the Vacation Rental Industry into Community Involvement with Tiffany Edwards, Cyndi Nguyen, Alexa Nota, Claire Reiswerg, and Claiborne Yarbrough Building a World-Class OTA: Podcast Hosts Alex & Annie Put Got2Go in the Hot Seat with Annie Holcombe and Alex Husner Does your Org Chart Drive Revenue? with Sharon Keefe From "I Want to Quit" to "I’m Going to Win" with Devin Schaeffer and Katy Waldschmidt Sales Techniques: B2B Consulting and Sales for Vendors in the Vacation Rental Industry with Michelle Marquis
4:15 PM – 5:00 PM Closing Champagne Keynote: Overcoming Adversity (And How to Get Out of Your Own Head!) with Karen Fleck, CPA and COO, Rented (Grand Ballroom)