10:00 AM - 11:15 AM Welcome and Opening General Session
  • Keynote: Tina Weyand, Chief Product Officer, HomeAway
11:15 AM - 12:15 PM French Quarter Brunch, sponsored by Kigo, a RealPage Company
12:15 PM - 1:00 PM

Theater Sessions, Workshops and Peer Groups:

Inside Look at Multi-Destination PMs with Jen Ford (TurnKey), Kyung Bishop-Milo (VTrips), Lisa Jurinka (Vacasa)
We will host executives at three of the largest vacation rental management companies in North America for a deep-dive discussion and Q&A about the current state and trajectory of the vacation rental industry.
Executive Interviews: VRMA president Jodi Refosco
Where Google is Heading with Vacation Rentals, Susan Blizzard (Red Awning)
Google Hotel Ads are ads on Google Maps for hotels, along with their rates and availability. Google is actively working on showing bookable vacation rentals as well and is testing this in some markets. Learn how these ads work, and stay on top of this rapidly changing area of Google.
Why Women are the Best Negotiators, Kristen Prinz (The Prinz Law Firm, P.C.)
Women negotiate every day with their families, their vendors, and their employers. Yet, there continues to be a misconception that men are better negotiators. Being underestimated is an asset. This session discusses how implicit biases can be leveraged in negotiations, how women can apply different strategies to negotiations, and how planning can make all the difference. You will get negotiation tips you can use immediately.
The Power of Giving: Using Your Vacation Rental Business to Affect Change in Your World and Strengthen Your Business, Angela Leone (Coconut Condos)
Have you been considering how you could use your business to change your local community, your country, or even the world? Come join other like-minded vacation rental managers to discuss and learn how you can utilize your business to effect change all around you. In this session, participants will be encouraged to assess their company’s giving statement and be challenged to create a three-tier business giving plan of their own. Participants will learn the business benefits of giving back and will be presented with several real-life giving examples and one company’s story of despite doubling their giving, their sales continued to increase by 25% year over year! Whether you’re interested in learning how to create your giving plan or you want to share your giving experiences, come join us for an inspiring session with a bunch of world changers!
Establishing Trust in Your Vacation Rental Marketplace, Kasturi Nina Mudulodu (Yapstone)
Trust is an age-old convention that has been present in every successful transaction since the dawn of time. In the early days of civilization when humans used the barter system, each party needed to trust that the other party would deliver their end of the bargain. The vacation rentals industry today is no different, but the stakes are a whole lot higher with buyers and sellers transacting thousands of dollars online and letting strangers into their homes! Sharing economy platforms exist to connect an individual buyer and individual seller, but more importantly, to establish a vital layer of trust between the two parties. This is done by using the many facets of financial technology. In this session, Yapstone’s VP of Product Management, Kasturi Mudulodu, will discuss key practices for establishing trust in the marketplace and what vacation rental businesses can do to stay on the leading edge of security.
How to Grow Your Business in a Sustainable Way, Talia Lockard and Amber Knight (Rented.com)
With all of the venture capital funding flowing into the industry, it is easy to get caught up on the number of homes you manage as the only guiding light. This session will help you focus on what growth strategy makes the most sense for your business and your goals including how to make the most of your current inventory, how to better control the guest experience for your homes by bringing on the right inventory under the right conditions, and addressing if, when and what kind of acquisitions, partnerships, and/or mergers make the most sense for your business.
Company Culture: Technology, Autonomy, and Accountability Not Sold Separately, Hannah Zarley (Kigo, a RealPage Company)
Corporate culture is a house, communication is the key to the front door and all the rooms inside. Leaders set the tone for outstanding guest experiences, everyone is responsible for executing this vision. Learn how to better empower employees to practice the art of hospitality. By investing in your staff and technology, you can create a company culture that supports meaningful relationships and unforgettable stays for each guest who walks through your doors.
1:15 PM - 2:00 PM

Theater Sessions, Workshops and Peer Groups:

Building a Company that Celebrates Diversity, Carole Sharoff and Michelle Williams (Atlantic Vacation Homes)
This session will examine growing a diverse business from within and will also look at the role of diversity in the greater ecosystem of your business: in your customer base, supplier base, and throughout the industry.
Distribution Channels 201: 3rd Party, Website, and Voice, Michelle Marquis (Lexicon Travel Technologies)
Distribution strategies are complicated, especially for those who are new to the vacation industry. With the rapid industry growth and the introduction of OTAs, we often think back to the good ole’ simple days. Michelle Marquis will be introducing the bigger picture behind distribution strategies and where in the world we are today with our technology.
Executive Interviews: TurnKey Vacation Rentals chief financial officer Jen Ford and Vacasa chief legal officer Lisa Jurinka
Workforce Development in 2019 and Beyond, Sue Jones (HR4VR)
The composition of workforce is changing dramatically. During this session we will discuss key workforce trends expected to dominate workplaces by 2020 and what property managers should be focusing on to ensure that they create compelling employee experiences.
How to Win at the Vacation Rental Investing Game, Erica Muller (Vrolio)
The real estate landscape is evolving for both buyers and sellers of vacation rentals. Vacation rentals going mainstream has opened the niche up for traditional real estate investors to cross over into vacation rental investing. What does this mean for the owner? How can they be better prepared for this new wave of vacation rental investors? This session will teach you exactly what today’s vacation rental investor’s expectations are, how to negotiate with them and most importantly, how to build the value of your income-producing asset.
Travel Insurance and Disaster Management, Laird Sager (Red Sky)
Reflections from Hurricanes Florence and Michael – The three largest catastrophic events in the world in 2018 were Camp Fire, Hurricane Michael and Hurricane Florence. Laird Sager will review the many valuable lessons learned; regulatory reviews, policy language and limits, credit card chargebacks, insurance practices of OTAs, promotional “best practices”, online reservation communications and information, re-entry, insured guest confusion and misunderstanding, and VRMC confusion and misunderstanding.
Elevating the Vacation Rental Industry with Property Standards: 10 Standards Each Vacation Rental Home Should Meet, Tammi Sims (Properly)
As part of the vacation rental industry, we get to offer the best accommodation product to guests and travelers – a home. It is predicted that by 2020, VR will overtake hotels in traveler stay share. But read any article coaching travelers through making the choice between a vacation rental and a hotel and the risks of choosing a VR will undoubtedly be mentioned. So what’s the risk? Quality and standards. Travelers book vacation rentals with some degree of uncertainty, crossing their fingers and hoping their choice will fulfill their hopes and vision of their stay. As an industry, we have work to do to create and uphold basic standards so travelers can book with confidence, and so our industry reputation is restored and excels.
Girl, Update Your Website, Vanessa Humes (ICND)
With a fun twist on Rachel Hollis’ “Girl, Wash Your Face,” Vanessa Humes of ICND will discuss the industry’s biggest marketing myths. Some common misconceptions to be addressed include, “you can’t compete with the OTAs, you’re not big enough, you’re not innovative enough, and you don’t know how to differentiate.” It’s time to shed some light on what you can do to compete in an ever-changing, growing industry. Packed with what Vanessa’s learned from working within the hotel industry and her experience marketing vacation rental companies, Vanessa is going to turn your marketing ideas upside down and inspire you to keep on hustling.
2:00 PM - 2:30 PM Downton Abbey High Tea sponsored by HomeAway
2:30 PM - 3:45 PM Keynote: Authenticity in Branding: Highclere Castle Lady Carnarvon, the Eighth Countess of Carnarvon
4:00 PM - 4:45 PM

Theater Sessions, Workshops and Peer Groups:

Managing over 1000 Homes in a Regional Market with Sun Realty’s Ali Breaux and Meyer Vacation Rentals’s Michelle Hodges, moderated by Amy Hinote
Hear from presidents of two of the largest in-market vacation rental management companies in North America, as we discuss changes in the industry, managing over 1,000 homes in-market, OTA independence, competing with new business models, workforce development, working in the community, and what industry observers and analysts miss in covering vacation rental management.
Applying the 5 Love Languages to Customer Service, Tyann Marcink (VR Mastered), Heather Bayer (Cottage Blogger, VRSS, Vacation Rental Formula), and Jessica Vozel (The Distinguished Guest)
There is a lot of talk about the “guest experience.” But what does this really mean? Is it about having the best equipped homes with ultra-fast WiFi? Is it about having a personal check-in process and being instantly accessible? Is it about offering concierge services? Is it about comfortable beds? Is it about shiny new technology? We’ll explain what “guest experience” actually means and how you can deliver the best experience based on your unique business in an efficient way. We’ll draw inspiration from Gary Chapman’s book “The Five Love Languages” and adapt this to explain the relationship between property managers and their guests. In this session, attendees will learn what “guest experience” means and be given a framework for creating their own unique guest experience process. Attendees will learn how to create a guest experience process that can be executed efficiently and profitably, rather than eating their profit margins.
2019 U.S. Vacation Rental Industry Trends, Presented by HomeAway Software
As vacation rentals reach a wider audience, rising traveler expectations are inevitable. But U.S. property managers who build trust, prioritize experiences, promote safety, operate efficiently, and adopt new technology have a real opportunity to both meet and exceed these expectations. Join HomeAway Software and many leading technology providers as they discuss key themes and actionable strategies vacation rental managers can use. All work session participants will receive a copy of the recently released 2019 Vacation Rental Industry Trends Report
SWOT Analysis Workshop: Identifying Your Strengths, Weaknesses, Opportunities, and Threats, Michelle Marquis
SWOT Analysis, Really? Isn’t there a better tool? The homework is done. No, there is not a better tool. Generally, the problems with doing SWOT analyses are that the time is not dedicated or taken to really do this well, companies do not have a facilitator, and there is not someone responsible to follow up. After this session, you will leave with the tools to effectively conduct a SWOT of your organization, department, or even a big life decision.
Trust Accounting Fundamentals: Not just for North Carolina VRMs, Betsy Taylor (Streamline)
This workshop will explore how using the trust accounting method and reporting will help you keep your company trust account in balance regardless of your state reporting requirements. All money that is collected and disbursed through your account should be able to be tracked through your software system from deposit to paying out the owner. We will examine the reports that Streamline StreamTrust provides to keep you in balance and compliance.
Change Management: Transitioning and Delegating through Stages of Growth, Michelle Acquavella and Heidi Stuber (Sea to Sky Rentals)
Our industry is growing and changing quickly, and vacation rental managers need to be strategic about who leads their business during a time of change. Learn to identify when it’s time to step out of running your business day-to-day, strategies for hiring the right leader, and how to transition leadership and decision making to a trusted manager. Sea to Sky is a case study on leadership changes that spurred dramatic growth. Over the last three years, Sea to Sky has tripled in size and operational leadership has been passed from Michelle, the company’s founder and owner, to Heidi, the strategic director, and as the company has continued to grow, to the general manager, Louisa Cranston. If you want to work less, make more money, and have the flexibility to focus on what you love, join us and make a plan to enjoy the benefits of being a business owner without all the headaches.
From One Woman to the Team: Growing Your Business with Time, Tech, and the Power of Women, Charla Clifford (Rockies Rentals)
Join Charla Clifford for practical tips on making the journey from an overworked, underpaid, exhausted “One Woman Show,” to an efficient, profitable, joyful “All Woman Crew.” Charla’s Journey included leveraging her time with virtual assistants and technology, a keen eye on building a company that did not require her physical presence, and creating an environment specifically designed for women. If you are looking for more time, more joy, and more space in your work life, this is the session for you. Attendees will leave with an action plan to start their own journey towards growing their vacation rental business.
The Advantages of Diversifying Your Online Distribution, Christa Levesque, Melissa Kivett, Lorena Bourg (Booking.com)
Are you looking for ways to diversify your online distribution? Or simply unsure about the advantages of using other channels to maximise your potential? Then this session is for you! Find out how the use of the right distribution channels can improve your brand recognition internationally and further your reach by attaining guests from all over the world. Join us during this session to discover as well how the use of technology can help you to decrease the risk of overbookings, optimize occupancy, increase revenue and boost your business. So are your ready to take the leap?
5:00 PM - 7:00 PM Mardi Gras Cocktail Party at Red Fish Grill sponsored by Red Sky Travel Insurance
8:15 AM - 9:15 AM Empowerment Breakfast, sponsored by Streamline Vacation Rental Software
9:00 AM - 10:00 AM Intro and General Session
  • Keynote: Leading with Purpose, Leslie Preston, Founder and Managing Director, Bachcare
10:00 AM - 10:15 AM Break
10:15 AM - 11:00 AM

Theater Sessions, Workshops and Peer Groups:

Lessons in Leadership: From Individual to Industry, Jodi Taylor Refosco, Carole Sharoff, Melaney Robbins moderated by Susan Blizzard
Members of the Vacation Rental Management Association (VRMA) Board of Directors will share their experiences and lessons regarding leadership, from running successful companies to running the industry’s largest trade association. Attendees will learn from these vacation rental management leaders what success and leadership mean to them & lessons they’ve learned along the way, as well as how others can and should get involved with pushing this great industry forward. The group will also discuss the latest industry trends and how VRMA is focused on diversity, inclusion, and safety for all members and conference attendees.
How to Start a Podcast and Get Ears on Your Business, Heather Bayer (Cottage Blogger, VRSS, Vacation Rental Formula)
Travelers look for locations before they decide on accommodation, so getting your brand in front of them long before they head to Airbnb or HomeAway is the key to direct bookings. Learn how to create, structure, launch and market your own podcast that promotes your location and attracts new visitors who will also hear about your business. You’ll come away with a blueprint for setting up and publishing your show together with a complete list of resources. And, we’ll have a lot of fun doing it!
Executive Interviews: Yapstone VP of Product Management Kasturi Mudulodu, and NAVIS VP of Product Amber Leto
Conflict Management: Are You Asking the Right Question(s)?, Dore Jean (Kaizen)
Managing conflict is inevitable, so what if your go-to approach was systematic, highly effective and teachable? What if one simple question could change everything? In this session, Dore Jean will share a 4-step process including this life-changing question.
ROI Rescue: Measure and Scale Your Marketing, Jodi Bourne (Vacation Rental Marketing Consultant)
Data and measurement tools, oh my! What a SUPER FUN presentation topic! But if you are using social media, online advertising, blogging or search engine marketing to bring traffic to your website and eyes to your listings, you have to know how to measure the success of what you, your team or your contractors are doing. In ROI Rescue, Jodi Bourne will show you free and simple tools you can use to measure SEO, social media, and advertising strategies as well as provide you with key metrics that help keep everyone on your team accountable for real results, not vanity metrics, so you can scale your marketing. And, as usual, Jodi promises, a really fun time!
Are Limited Distribution and Fragmented Tech Slowing Your Growth? Learn How to Leverage New and Existing Technology to Grow Your Business, Grant Fawcett, Vincenzo Angelo Dicarlo, Josh Parry (CiiRUS)
This session will explore how antiquated distribution technology may be affecting your ability to attract eyeballs to your listings. We’ll focus on how new technology in the channel management space is helping VRMs gain more coverage and earn more profitable bookings. We’ll also discuss how simply cleaning up your systems and evaluating fragmented technology can make a big difference to the bottom line.
A new solution for no chargebacks in 2019, 26% more revenue, and happier guests: ASCENTPay has arrived!, Dawn Yeskulsky (Ascent)
A new solution for NO chargebacks in 2019, 26% more revenue, and happier guests: ASCENTPay has arrived! ASCENTPay is finally here! Join our session and be the first to jump in on the details of this new game-changing service that will pay you 100% of the full reservation amount on the day of booking, can bring you 26% more revenue, guarantee no chargebacks, and no fraud, all while providing your guests with a cost-effective payment plan. Did we mention with NO risk to you? Dive right into the details of the payment solution we have been working on! We will also live stream this new product launch on the Women’s Summit Facebook page, in case you cannot attend in person. We want to help increase your revenue in 2019 and beyond.
Funding Options: Finding Resources to Build a New Idea, Jen Ford (Turnkey Vacation Rentals), Vanessa de Souza Lage (Rentals United), Christine Saba (NoiseAware), Lisa Jurinka (Vacasa)
11:15 AM - 12:00 PM

Theater Sessions, Workshops and Peer Groups:

Becoming an Influencer: Leveraging Thought Leadership and Finding Your Voice. Debi Hertert (Host2Host), Vanessa de Souza Lage (VR Tech and Rentals United), Heather Bayer (Cottage Blogger), Annie Switzer (Say No to VRBO Service Fee), moderated by Amy Hinote (VRM Intel)
There is a lot of talk about thought leadership and becoming an influencer, so we reached out to women who are leading the way as influencers among vacation rental owners and managers. We will interview these superstars, hear about their path to success, and discuss how to use your knowledge to become a thought leader in your market and in the industry.
Creating Market Leadership through Inventory Acquisition and Owner Relations, Jodi Refosco (Taylor-Made Deep Creek Vacations)
How do you get on the path to market leadership? Jodi Refosco, owner of Taylor-Made Deep Creek Vacations & Sales, shares best practices for owner acquisition and developing sustainable relationships. From the basics of building a strong brand to strategies for lead generation, attendees will get actionable tips to grow their inventory and position themselves as the experts in their area. From there, the session will cover ways to retain and engage existing owners for long-lasting partnerships.
Executive Interviews: Ascent Processing founder and president Regina Ebert
Bed Bugs, Block Parties, and Broken Bones: Safeguard Your Business from the Unexpected! Tony Melillo, Megan Ueland (CBIZ)
Understanding the insurance landscape and determining the correct type of coverage for your property and business can be complicated. The vacation rental insurance experts at CBIZ are here to clear up the confusion about the right commercial coverage for you and your clients. They will walk through the differences between the insurance options available in the marketplace and reveal the most important components to consider when making your decision.
Roundtable: Under 100 and Dynamite: Using People Analytics to Make Decisions Based on Facts and Figures, led by Sue Jones (HR4VR)
People analytics is a data-driven approach to managing people at work that helps business leaders make objective decisions about their people based on data analysis versus traditional decision-making methods dependent on personal relationships, experience and “gut” instinct. People Analytics provide you with the same kind of predictive insight and data analysis that you rely on when you make business decisions based on your profit and loss statements and industry analytics. Attend this roundtable and learn how applying people analytics to make soft-skill decisions regarding your people-related issues is both a competitive advantage and key strategy for your business.
So Much Data, So Little Time: 4 Easy Ways to Make Data Driven Decisions to Grow Your Business in 2019, Jinnie Templin, Brynn Flaherty, Kara Kacmarcik, Alisa Holmes (Bluetent)
Join us for an interactive discussion with Bluetent’s panel of digital marketing experts to learn how you can take advantage of the data available at your fingertips including website analytics, reservation data and more to make better decisions that deliver a consistent and measurable ROI, ensuring sustainable long term growth for your business this year!
Case Study: How a Destin, FL customer reduced their dependency on the OTAs by 52% in only 8 months with Ann Marie Houlihan (Q4Launch)
Let us introduce you to our customer “Your Friend at the Beach.” In December of 2017, they decided to invest in a plan to reduce dependency on the OTAs. We’ll share the strategies we employed to achieve this goal and also to increase direct bookings by 121 percent and overall revenue by 21.44 percent! You’ll walk away with actionable plans you can put in place right away!
12:00 PM - 1:00 PM Eat, Pray, Love Lunch sponsored by CBIZ
12:30 PM - 1:00 PM Pioneering Woman Awards
1:00 PM - 2:00 PM Keynote: Creative Living Beyond Fear: Traveling with Curiosity, Elizabeth Gilbert , Author of Eat, Pray, Love and Big Magic
2:00 PM - 2:30 PM Big Magic Break, Sponsored by Breezeway
2:30 PM - 3:15 PM

Theater Sessions, Workshops and Peer Groups:

Your Seat at the Table: Engage in Your Community, Debbie Sloane Smith (Mayor, Ocean Isle Beach and Sloane Realty), Michelle Acquavella (Sea to Sky), Amy Gaster (Tybee Vacation Rentals), Moderated by Claire Reiswerg (Sand 'N Sea)
Getting to know or participating with your tourism board, city council, planning commission, chamber of commerce, city/county/state government affairs advocate, county and state legislators, HOAs, neighborhood organizations, and local professional and charitable organizations all are great ways to ensure that you and your business are recognized as committed, contributing members of your community. Getting involved on the local level differentiates your vacation rental company from the national mega-managers. It also ensures that you have a seat at the table and are helping lead the conversation on vacation rentals and other local issues. This panel of experienced “participating” vacation rental company owners will discuss how to find opportunities which will make a difference in your community and your business.
Interior Design for Vacation Rentals, Kimberly White (Vacasa), Carrie Efird (Tybee Vacation Rentals)
Purpose-built design is a hot topic in the industry right now, but we don’t spend a lot of time on purpose-built interior design for vacation rentals. What furniture and accessories should and should not be in the home? How should we talk to homeowners about upgrading and making changes? What interior design changes can increase revenue? And is there a way to monetize your design services?
The Three E’s of a Powerful Book Direct Strategy: Envy + Empathy + Easy (Amber Leto, NAVIS)
Now, more than ever, it is critical for vacation rental managers to have a robust book direct marketing campaign. This session will explore the cognitive and emotional journey of travelers and homeowners when they are making a buying decision to help you build powerful campaigns across your email, social and digital channels. From analyzing your budget, choosing the right channels, building evoking campaigns, and measuring performance, this session will leave you with a recipe to drive more profitable direct bookings.
Heartfelt Leadership, Heather Weiermann (Vacation Rental Coach)
Learn how to take control of your business climate and create a culture of awareness, collaboration, and revenue generation. The best leaders live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others are far more important than our title, our revenue management skills, or impressive degrees. You’ve likely seen leadership at its best — and worst. While leadership comes more easily to some than others, that doesn’t mean those skills can’t — and shouldn’t — be learned and fine-tuned. We will discuss how being intentional about the relationships you create will keep team members engaged, committed to more than just accomplishing their “job,” and working as a team while staying focused on achieving the company goals. We will discuss strategies you can implement immediately that will allow you to create healthy relationships, accelerate business profits, enjoy work, reduce stress, and create a constructive and supportive company culture.
Roundtable: Managing Environmental Challenges and Disasters from Red Tide to Fires to Hurricanes, led by Judith Lee-Hemstreet (Sun Palace Vacations)
This session will address the process of dealing with various environmental challenges and disaster scenarios which could have a serious economic impact on your business and, in some cases, destroy it entirely. This year we all watched the devastating impact of Hurricane Florence on the East Coast and Michael in the Panhandle. Red Tide was rampant on the Gulf Coast for over two months. Millions of tourist dollars were lost and the media did its part to keep people away. This was on top of the three major hurricanes in 2017. We will cover: plans of action in place, cooperative networking with other VRMs, guest and owner relations before during and after, combating negative media, financial preparedness, refunds to guests, and future marketing strategies.
Marketing Your Vacation Rental on Hotel Sites, Kate Barnes (Rentals United)
Navigating the complex world of vacation rental advertising is not an easy task! Learn from the OTA experts at Rentals United how to best publish your rentals on hotel sites such as Booking.com, Expedia, Agoda, and more. Find out how to make the most out of price groups and advanced availability strategies, and learn about costs, cancellations, and payments. Advertising on hotel sites is a must today. Don’t miss out on this tips-packed workshop!
2020 Owner Communications and Property Care: Explore the Possibilities, Koryn Okey (Breezeway)
Customer expectations are rising, concierge demands are increasing, and owners expect more transparency and detail about how their property is maintained. These changes within hospitality are putting pressure on the operational role of property managers, and make it critical to develop an airtight property care program. In this session, we’ll dissect the components of a great property care program, and explain how a proactive process can enable your teams to deliver superior property care, drive time and cost savings, and fuel business growth.
3:25 PM - 4:10 PM

Theater Sessions, Workshops and Peer Groups:

Working with Family, Teresa Woods (Up North Vacation Rentals), Melaney Robbins (Oak Island Accommodations), Claire Reiswerg (Sand ‘N Sea)
Working with family has both benefits and challenges. Join us as this panel discusses defining roles, succession planning, dealing with conflict, and bringing in a new generation.
The 2019 Regulatory Environment: A Conversation with Industry Advocates, Denise Holtz (South Carolina VRMA, Luxury Simplified), Jennifer Frankenstein (Florida VRMA, Great Ocean Condos), moderated by Greg Holcomb (VRMA)
From Paris to Des Moines, policymakers continue to grapple with managing short-term rentals. This growing regulatory concern has added a new responsibility to vacation rental managers: being advocates! Learn about the most recent 2019 proposed laws, trends at the local and state level, and how to organize fellow industry colleagues from two leading industry advocates in the ongoing struggle to defend vacation homes.
Badass Revenue Management: It’s About Time! Desiree Sandoval-Garcia (Streamline), Meaghan Moylan (360 Blue), Heather Richer (RedAwning) moderated by Key Data
Hear from three of the leading voices and practitioners helping to shape the growing science of revenue management in the vacation rental space. Desiree leads the team providing revenue management consulting for dozens of Streamline clients, helping them analyze their data to make better strategic and pricing decisions. Meaghan leads 360 Blue’s revenue team and has responsibility for driving over $60MM in revenue annually while working closely with the Key Data team to refine their revenue management metrics and tools. Finally, Heather leads marketing for RedAwning and brings to the space deep experience from years leading revenue teams for hotels, including Kimpton. These experts will discuss how the landscaping is changing, how new tools are making it easier, and review what you need to be focused on in 2019 to keep up with a quickly evolving and increasingly important part of running your vacation rental company.
The Law of Attraction Workshop, Dore Jean (KAIZEN)
Each and every component of your life’s experience is drawn to you by the powerful Law of Attraction. Simply put, what you think about, comes about. But what is happening to the things you dream of? Better relationships, more business success, personal health? How can you attract these dreams into reality? Esther and Jerry Hicks, authors of the best-selling book Ask and It is Given, offer perceptions and processes to achieve all you may desire. (You do not need to be familiar with the book to get value from this session). Dore Jean will share several key paradigms and processes, like understanding how to utilize the Emotional Guidance Scale, and Stepping Beyond Belief (an NLP process) to release blocks to receiving what you truly desire and better align yourself with this natural law.
Live Startup Pitch for Venture Capital, Amy Hinote (VRM Intel) and Sascha Hausmann (HOWZAT Partners)
Giving a startup pitch for investors can be intimidating. Here is your chance to see what one looks like Iive! Watch VRM Intel’s Amy Hinote pitch venture capitalist Sascha Hausmann from HOWZAT partners with her new business idea, and hear the tough questions typically asked by investors.
Successfully Navigating the Purchase and Sale Process, Ben Edwards (Weatherby Consulting)
A vacation rental manager’s guide to building a profitable business, preparing your business for sale, and successfully exiting the business. VRMs will learn key takeaways to create a sustainable business, increase profit, and maximize the sale of your business.
4:20 PM - 5:00 PM Keynote: Mary Lynn Clark, President, Wyndham Vacation Rentals